04
SOCKS
PHOTOSHOOT
SOCKS
PHOTOSHOOT
/ ART DIRECTION / co- PHOTOGRAPHY / FASHION DIRECTION / EDITING
/ ART DIRECTION / co- PHOTOGRAPHY
/ FASHION DIRECTION / EDITING
JANUARY 2025
CHARCOAL DESIGN TEAM
JANUARY 2025
CHARCOAL DESIGN TEAM
This project was a photoshoot for Charcoal’s sock collection.
This project was a photoshoot for Charcoal’s
sock collection.
Socks are usually overlooked, right? Here, the goal was the opposite: to place
them at the center of attention, styled and shot like fashion pieces in their own right.
The photoshoot balanced playfulness with precision, aligning with Charcoal’s
philosophy of product couture, where engineering and artistry come together seamlessly.
Socks are usually overlooked, right? Here, the goal was the opposite: to place them at the center of attention, styled and shot like fashion pieces in their own right. The photoshoot balanced playfulness with precision, aligning with Charcoal’s philosophy of product couture, where engineering and artistry come together seamlessly.
Socks are usually overlooked, right? Here, the goal was the opposite: to place them at the center of attention, styled and shot like fashion pieces in their own right. The photoshoot balanced playfulness with precision, aligning with Charcoal’s philosophy of product couture, where engineering and artistry come together seamlessly.
ROLE:
Directed the photoshoot from concept to final delivery.
Developed moodboards and visual references to define tone and style.
Managed the shoot on set and coordinated with the photographer.
Shot product and lifestyle imagery and executed color grading and retouching.
Directed the photoshoot from concept to final delivery.
Developed moodboards and visual references to define tone and style.
Managed the shoot on set and coordinated with the photographer.
Shot product and lifestyle imagery and executed color grading and retouching.
TOOLS:
Fujifilm XH-2 for photography.
Adobe Photoshop: Editing.
Adobe Lightroom: Color grading and editing.
Figma: Moodboarding and ideation.
Fujifilm XH-2 for photography.
Adobe Photoshop: Editing.
Adobe Lightroom: Color grading and editing.
Figma: Moodboarding and ideation.
