01
CHARCOAL :
CASE CAMPAIGN
CHARCOAL :
CASE CAMPAIGN
/ PRODUCT VISUALISATION / LIGHTING / MOTION GRAPHICS / ANIMATION
/ PHOTOGRAPHY / PROJECT MANAGEMENT / PHOTOGRAPHY EDITING + TOUCHUP
/ PRODUCT VISUALISATION / LIGHTING / MOTION GRAPHICS / ANIMATION / PHOTOGRAPHY / PROJECT MANAGEMENT / PROJECT MANAGEMENT / PHOTOGRAPHY EDITING + TOUCHUP
MAY - AUGUST 2024
CHARCOAL DESIGN TEAM
MAY - AUGUST 2024
CHARCOAL DESIGN TEAM
This project was a marketing campaign for the Charcoal Case.
This project was an end-to-end product launch film
for the Charcoal Case.
The goal was to introduce the Case as more than luggage — a piece of design that merges engineering with luxury. The campaign included a launch film built on 3D renders, motion graphics, and on-set direction, paired with a product photoshoot to create visuals for campaigns and collaterals. Together, the assets communicated precision, tactility, and Charcoal’s philosophy of product couture.
The goal was to introduce the Case as more than luggage — a piece of design that merges engineering with luxury. The campaign included a launch film built on 3D renders, motion graphics, and on-set direction, paired with a product photoshoot to create visuals for campaigns and collaterals. Together, the assets communicated precision, tactility, and Charcoal’s philosophy of product couture.
ROLE:
Created 3D renders, motion graphics, and visual assets for the launch film
Collaborated on set during the product photoshoot, assisting with props, setup, and specific shot direction
Contributed photography used across campaign touchpoints
Coordinated with design, marketing, and production teams to align outputs across film, photography and graphics.
Editing of photos taken an adapting them to various collateral.
Designed 3D assets, including modeling, lighting, and rendering.
Created motion graphics and integrated 2D text into the film.
Contributed to storyboarding, concepts, and narrative structure.
Shaped the visual language and supported art direction on set.
Coordinated with the team and agency through production and delivery.
Assisted the team on set during video and photoshoots, ensuring props and arrangements were taken care of.
TOOLS:
Blender: 3D visualization.
Cinema 4D: 3D visualization.
Adobe After Effects: Motion graphics, edits, color grading.
Adobe Photoshop: Photo editing and touchup.
Adobe Lightroom: Photo editing.
Blender: 3D visualization.
Cinema 4D: 3D visualization.
Adobe After Effects: Motion graphics, edits,
color grading.Adobe Photoshop: Photo editing and touchup.
Adobe Lightroom: Photo editing.
3D ASSET DEVELOPMENT: LIGHTING + TEXTURING + CREATIVE VISUALIZATION + STORYBOARDING
3D ASSET DEVELOPMENT: LIGHTING + TEXTURING +
CREATIVE VISUALIZATION + STORYBOARDING
[MODULE] // PHOTOGRAPHY
SCOPE: Assisted photoshoot execution alongside team + captured select product shots.
[MODULE] // PHOTOGRAPHY
SCOPE: Assisted photoshoot execution alongside team
+ captured select product shots.
/ TAP FOR BTS /
/ TAP FOR BTS /
/ TAP FOR BTS /
TEAM:
Charcoal Inc.
Charcoal Design Team:
Navami Nataraj
Shruthi Hosabettu
Vishwa Dewan
Tarun Pahadiya
COLLABORATORS:
Marketing Mad Simple
Partha Nair (Photography)
TEAM:
Charcoal Inc.
Charcoal Design Team:
Navami Nataraj
Shruthi Hosabettu
Vishwa Dewan
Tarun Pahadiya
COLLABORATORS:
Marketing Mad Simple
Partha Nair (Photography)
TEAM:
Charcoal Inc.
Charcoal Design Team:
Navami Nataraj
Shruthi Hosabettu
Vishwa Dewan
Tarun Pahadiya
COLLABORATORS:
Marketing Mad Simple
Partha Nair (Photography)
